The Evolution of Panli: Market Share and Global Expansion in Proxy Shopping

2025-03-27

Early Beginnings (2008–2012)

Panli was founded in 2008

Key features during this phase:

  • Focus on Taobao/Tmall product procurement
  • Manual order placement and consolidation services
  • Integration of basic payment gateways (e.g., PayPal)

Expansion and Automation (2013–2017)

As global demand surged, Panli invested in technology to streamline operations, introducing auto-purchasing tools

Market Share Growth (2013–2017)
Year Global Proxy Market Share (%)
2013 12%
2015 18%
2017 22%

Global Competition and Adaptation (2018–Present)

The rise of competitors like Superbuy

  1. AI-driven logistics optimization
  2. Membership programs with discounted shipping
  3. Expansion into niche markets (e.g., cosplay, collectibles)

Its current market share fluctuates between 15%–20%30% of Latin America's cross-border proxy demand

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