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Founded in 1949 by Kihachiro Onitsuka, Asics has grown from a small shoe company in Kobe, Japan, to one of the most respected names in the global sportswear industry. The name "Asics" is an acronym for the Latin phrase "Anima Sana In Corpore Sano", which translates to "A Sound Mind in a Sound Body". This philosophy has been the driving force behind the brand's commitment to creating high-performance athletic footwear and apparel.
In the aftermath of World War II, Onitsuka was inspired to create shoes that would uplift the spirits of the Japanese youth. His first creation was a basketball shoe designed to provide better grip and support. This innovative approach quickly gained popularity, and by the 1950s, the company had expanded its product line to include shoes for various sports, including volleyball, wrestling, and running.
Asics has always been at the forefront of technological advancements in sportswear. In 1977, the brand introduced the Gel cushioning system, which revolutionized the way runners experienced comfort and shock absorption. Over the years, Asics has continued to innovate, developing technologies such as the FlyteFoam midsole, Trusstic System, and Impact Guidance System, all of which are designed to enhance performance and reduce the risk of injury.
Asics' commitment to quality and performance has earned it a loyal following among athletes and fitness enthusiasts worldwide. The brand sponsors numerous marathons and running events, including the prestigious Boston Marathon. Asics has also collaborated with elite athletes and sports teams, further cementing its reputation as a leader in the sportswear industry.
Today, Asics continues to uphold its founding philosophy by offering a wide range of products that cater to athletes of all levels. From running shoes and training gear to sports apparel and accessories, Asics remains dedicated to helping individuals achieve their fitness goals. The brand's focus on research and development ensures that it stays ahead of the curve, delivering cutting-edge products that meet the evolving needs of its customers.
Asics' story is one of resilience, innovation, and unwavering dedication to the pursuit of excellence. With its rich heritage and forward-thinking approach, Asics is poised to remain a global leader in sportswear for generations to come.