Lincbuy Finds Spreadsheet
Established in 1913 by Mario Prada, Prada began as a small leather goods store in Milan's prestigious Galleria Vittorio Emanuele II. Originally named Fratelli Prada
The brand's transformative moment arrived in the late 1970s when Mario's granddaughter, Miuccia Prada, took the helm. With a background in mime and a doctorate in political science, Miuccia brought an unconventional perspective to the luxury house. Her 1978 marriage to Patrizio Bertelli, who became the business strategist, created one of fashion's most powerful partnerships. Together they revolutionized not only Prada but the entire luxury landscape. Miuccia's first groundbreaking innovation came in 1985 with the introduction of Pocono, a waterproof nylon fabric previously used for military backpacks. Transforming this utilitarian material into high-fashion black nylon bags, she created the iconic Vela backpack
The first ready-to-wear collection debuted in 1988, characterized by clean lines, subdued colors, and innovative fabrics. Prada's minimalist aesthetic quickly gained cult following, with the simple triangle logo becoming synonymous with understated elegance. The brand further expanded with the launch of Miu Miu
Prada's architectural innovation continued with Rem Koolhaas-designed Epicenter storesFendi
Today, Prada stands as a symbol of intellectual fashion that balances tradition with avant-garde creativity. From its current product offerings including re-editions of iconic bagsRe-Nylon
What began as a Milanese leather goods shop now represents a unique fusion of craftsmanship, intellectual design, and business acumen—proving that true luxury lies not in obvious status symbols, but in thoughtful innovation and enduring quality.